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The Campaign

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Not Just a Race.
A Responsibility.

Ocean racing is about more than speed, it’s about courage, resilience, and vision.

 

For Aotearoa Ocean Racing, the campaign is a platform to prove that elite sport can carry a message bigger than victory.

Our Campaign Pillars

Vintage Compass Rose

Sustainability as Our Compass

Every decision we make begins with the question: how can we do this without fossil fuels?

We’re building the first fully net-zero offshore racing campaign, setting a benchmark for the sport.

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Opening Doors for Women

Partnering with The Magenta Project, we’re creating opportunities for women to lead in offshore sailing, because equality on the water creates progress everywhere.

Image by Mockup Graphics

Inspiring the Next Generation

From race villages to classrooms, we want young people to see ocean racing not just as a competition, but as a way to dream big and care for the planet.

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Carrying Kiwi & Māori Stories Globally

With humility and respect, we’re proud to bring Aotearoa’s heritage to a world stage, carrying cultural perspectives on ocean guardianship into the heart of international sport.

Green Coral and Fish

Our Why

We aim to show the world that the toughest races can be won without compromising the planet, while inspiring new generations to see themselves reflected in the sails.

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The Road Ahead

This campaign spans four years, leading into the Vendée Globe 2028 and The Ocean Race 2027, with major regattas and milestones along the way.

 

It’s a journey across oceans, and into the future of sustainable sport.

Risk Management

This is a space to promote the business, its products or its services. Use this opportunity to help site visitors become more familiar with the business and its offerings. Reach out to current and potential clients and customers to build a sense of connection and trust.
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention. Let them know how they can learn more about the business and take advantage of its products or services.

Business Strategy

This is a space to promote the business, its products or its services. Use this opportunity to help site visitors become more familiar with the business and its offerings. Reach out to current and potential clients and customers to build a sense of connection and trust.
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention. Let them know how they can learn more about the business and take advantage of its products or services.

Operational Efficiency

This is a space to promote the business, its products or its services. Use this opportunity to help site visitors become more familiar with the business and its offerings. Reach out to current and potential clients and customers to build a sense of connection and trust.
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention. Let them know how they can learn more about the business and take advantage of its products or services.

Market Analysis

This is a space to promote the business, its products or its services. Use this opportunity to help site visitors become more familiar with the business and its offerings. Reach out to current and potential clients and customers to build a sense of connection and trust.
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention. Let them know how they can learn more about the business and take advantage of its products or services.

Financial Advisory

This is a space to promote the business, its products or its services. Use this opportunity to help site visitors become more familiar with the business and its offerings. Reach out to current and potential clients and customers to build a sense of connection and trust.
Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention. Let them know how they can learn more about the business and take advantage of its products or services.
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2025

Campaign Launch
The Ocean Race Europe
 

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2026

Vendée Arctique
Laurient Agglomération

Ocean Race Atlantic
Route Du Rhum

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2027

Aotearoa Ocean Racing
Boat unveiling
The Ocean Race

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2028

Vendée Globe

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2029

Vendée Globe Ends

Team Videos

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