The Campaign

Not Just a Race.
A Responsibility.
Ocean racing is about more than speed, it’s about courage, resilience, and vision.
For Aotearoa Ocean Racing, the campaign is a platform to prove that elite sport can carry a message bigger than victory.
Our Campaign Pillars

Sustainability as Our Compass
Every decision we make begins with the question: how can we do this without fossil fuels?
We’re building the first fully net-zero offshore racing campaign, setting a benchmark for the sport.

Opening Doors for Women
Partnering with The Magenta Project, we’re creating opportunities for women to lead in offshore sailing, because equality on the water creates progress everywhere.

Inspiring the Next Generation
From race villages to classrooms, we want young people to see ocean racing not just as a competition, but as a way to dream big and care for the planet.

Carrying Kiwi & Māori Stories Globally
With humility and respect, we’re proud to bring Aotearoa’s heritage to a world stage, carrying cultural perspectives on ocean guardianship into the heart of international sport.

Our Why
We aim to show the world that the toughest races can be won without compromising the planet, while inspiring new generations to see themselves reflected in the sails.

The Road Ahead
This campaign spans four years, leading into the Vendée Globe 2028 and The Ocean Race 2027, with major regattas and milestones along the way.
It’s a journey across oceans, and into the future of sustainable sport.
Risk Management
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Business Strategy
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Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention. Let them know how they can learn more about the business and take advantage of its products or services.
Operational Efficiency
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Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention. Let them know how they can learn more about the business and take advantage of its products or services.
Market Analysis
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Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention. Let them know how they can learn more about the business and take advantage of its products or services.
Financial Advisory
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Explain what makes the business unique. Identify the qualities that set it apart from its competitors and describe them, staying true to the brand's authentic voice. Add engaging details to catch readers' interest and hold their attention. Let them know how they can learn more about the business and take advantage of its products or services.


2025
Campaign Launch
The Ocean Race Europe


2026
Vendée Arctique
Laurient Agglomération
Ocean Race Atlantic
Route Du Rhum


2027
Aotearoa Ocean Racing
Boat unveiling
The Ocean Race

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2028
Vendée Globe


2029
Vendée Globe Ends
